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With over a decade of sports marketing and event production experience Lara began Smedley Events in 2018. Lara’s passion for creating memorable experiences for event attendees, coupled with meeting the strategic goals of corporations, brands and non-profit organizations, is at the core of what drives Smedley Events’ success. Smedley Events has developed a clientele across Colorado and Texas working with organizations in the technology and non-profit sectors, conference and meeting industry, as well as continuing relationships in the sports & entertainment space. Beyond client work Smedley Events produces its own events centered around purposeful conversation and building community. In 2019, Smedley Events launched its first series of purposeful conversation events with the Sunset Dinner Experience. The Sunset Dinner Experience brings together culinary and event experts for a thoughtfully curated evening of connection in a scenic oasis at Sumac Hill Farm in Centennial, Colorado. Guests are treated to a multi-course meal and beverage pairings while enjoying conversation with friends new and old in a Jeffersonian style dining experience. The evening is capped off with a picturesque view of a Colorado sunset cascading over Mount Evans. After a successful launch Smedley Events has taken this concept on the road with Better Together Dinners that brings the purposeful conversation model into people’s homes and places of business while providing this meaningful event in a more accessible way. When COVID-19 hit in mid-March 2020 Lara knew she had to react quickly to support her clients and event community. Knowing the importance of in-person events, she created My Fan Seats to help build the bridge back to live events. Lara and her team of experienced event marketing professionals supported over 25 organizations with cardboard cutout programs that generated hundreds of thousands of dollars in new revenue that allowed teams and organizations to survive the hardships of the pandemic. Smedley Events' community focused approach comes from Lara's support and involvement in organizations such as Alliance of Professional Women, Camp Experience, Colorado Puppy Rescue, Culinary Hospitality Outreach and Wellness, Delta Zeta, Impact Denver, Mile High Young Professionals, Polka Dot Powerhouse, Rocky Mountain Micro Finance Institute, Visit Denver and Women of Denver. Born and raised in Denver, Lara graduated from the University of Denver with a degree in Communications and Marketing. She lives on her family’s fourth generation conservation property in Centennial, Colorado.
Opportunities I'm open to.
Power partnerships, Freelancing, Networking, Giving intros, Podcast interviews, Consulting, Nonprofit boards, Corporate boards
My seniority level at work.
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